mercredi 1 juillet 2015

E3 & What Game Design Students Should Know

By Jennifer Marie Anderson

It's unfortunate that E3 has come and gone. Seen as the biggest week for video game players and enthusiasts everywhere, the massive amount of news has not gone unnoticed. Those who are considered authorities, in this field, have made the most out of said event and it's something that students in game design should be aware of for the future. For those who may want to get involved in particular press event, read on.

To start off, make sure that you have a firm understanding of social media usage. To say that this matters would be an understatement, especially in this day and age where virtually everyone uses the likes of Facebook, Twitter, or what have you. During the course of E3, you should stay involved, posting news and updates as they occur. When you're able to keep everyone in the loop, even those who weren't able to attend, you make that much more out of this particular event.

What you must also know is that your biggest announcements should be saved for E3. More often than not, massive releases and anticipated release dates alike are kept aside until this event rolls around, which makes sense given the publicity it generates. As a result, do not play your hand until the absolute right moment rolls around. Suffice it to say, E3 fits the bill, as you will be able to garner the utmost amount of attention for the long term.

Finally, make sure that you follow up on E3 news with constant updates. This isn't to say that you have to post on a daily basis, since you may not anything that will be worth telling. However, when you have a big announcement at arguably the most prominent video game event of the year, you're going to want to keep that momentum rolling. Suffice it to say, this is where the follow-through comes into effect. The more that you share, the easier it'll be to maintain the faith of consumers.

There's no denying the fact that, in the broad video game industry, E3 is an event that truly matters. I believe that few can argue with this point, especially when it comes to the numerous news stories which are associated with said event. However, it only comes around once a year, meaning that both new and experienced minds in game designers have to make the most out of this. The points mentioned earlier are just a few ways for this to be done.

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