vendredi 8 mars 2013

No More Super Music Producers !

By Ludivine Scott

In early 2000's, the music industry, in particular the communities of hiphop and also rnb, saw the expansion of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What is considered to be a "super producer"? Okay, the proper interpretation of their difference with a "simple" producer would take the instance of what we call a "supermodel" in fashion, comparable to Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those well known fashion models as well as anybody else and you can see them on many the catwalks. Basically: safe values.

This has been the same thing in the music business: there have been "big" producers, safe values, that driven many the projects and were desired by the most well known singers and also rappers. It has been really risk-free for records company to capitalize on a famous music producer instead of a newcomer. The recognized one delivered a abundant of powerful singles, in theory. Because of the fact that right at that time regularly big names sold discs.

But, the music industry, since the starting of the decade changed. To begin with, many people don't actually decide to buy cd anymore.

So the record companies invest lot less budget for a project. And as expected, record labels shall no longer be wishing to put in between $ 100 000 to $ 300 000 for one single beat, as was the scenario through the golden period of music producers. The cd do not sell and world wide web grows. To deal with not legal downloading of their artists, record companies create or merge with statutory download tools and hope to push their visibility in this internet scene, which has been getting out of their control for so long.

But the improvement of the internet has has permitted the emergence of numerous not known producers as good as, if not quite as good as, "Super Producers".

A lot of these producers have paying attention to the developments of the Web, which has allowed those to sell their beats online. Encouraging them to communicate and also work with singer on a local scale as well as a global one. A producer from New york can now supply beats to anybody in Japan. It is truly now more convenient for them to obtain a solid rating or have a career. For the artists, this makes a sizable difference! They can buy beats online inside their home for their album, EP or even mixtape for affordable prices; certainly not those applied by the "super producers".

Record labels pay a special awareness of this new business. They buy beats online too. And currently we can easily see that some of these web producers are receiving signed by majors.

The golden time period of super producers such as the years of super models fades away slowly but surely, giving way to this brand new market driven by producers who, generally, have next to nothing to envy to the "super producers".

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