samedi 18 avril 2015

TV Timelines: What Do Social Media Agencies Have To Say?

By Katie Onson

To say that television is enjoyed by many would be an understatement. In fact, it's been said that it could be the most engaging form of media with the right practices set in place. With this in mind, Twitter has unveiled a new tool to make this more of a reality. It goes by the name of TV Timelines. For those who are curious as to what this entails, I am sure that social media agencies across the board can tell you more about it.

As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.

This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.

With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.

If Twitter is committed to the system, TV Timelines stands the chance of being a success. After all, social media and TV go hand-in-hand rather nicely, which is a point that I'm sure others can attest to. It's just a matter of the systems brought into play, which is where I feel like TV Timelines can fit in quite nicely. This is still an early development, though, meaning that results should be surveyed. Once this is done, it can be determined if TV Timelines is worthwhile or not.

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